Our history began in 1888, when merchant and entrepreneur Carl-Friedrich Bucherer opened the first specialist watch and jewellery store in Lucerne together with his wife, Luise, thereby laying the foundations for a successful family business. Our stores are located in some of the best-known and most beautiful shopping and downtown areas in Switzerland. Apart from our main house in Lucerne, the “City of Lights”, we have 15 other stores located at the most exclusive addresses in Basel, Bern, Crans-Montana, Geneva, Lausanne, Locarno, Lugano, Interlaken, St. Gallen, St. Moritz, Zermatt and Zurich.
Our guests love to take home a piece of the Jungfraujoch-Top of Europe. Therefore, we developed numerous branded products, which are available in our shops. Our product line includes magnets, keychains, thermo flask, wallets, cups, snow globes, knives, watches, backbags and great textile fabrics such as gloves, jacket and many different t-shirts.
In the center of Interlaken we look forward to welcoming you to our boutiques. We offer world-famous brands such as: André Mouche, Balmain, Certina, Charriol, Calvin Klein, Coach, Ebel, Emporio Armani, Fossil, Furla, Gucci, Hamilton, Jacques du Manoir, Jowissa, Michael Kors, Movado, Longchamp, Luminox, Mido, Mondaine, Rado, Raymond Weil, Richelieu, Sevenfriday, Swarovski, Swiss Military by Chrono, Swiss Military by Hanowa, Tissot, Titoni, Victorinox, Wenger, Zwilling JA Henckels.